Job Description

The Director of Marketing & Communications works closely with the Vice President of ESA Programs, Marketing and Executive Team to develop and lead in the execution of ACE Scholarships' strategic marketing and communication plans for ESA Programs. This is a dynamic role often required to toggle between different levels of work such as editing a presentation, to coordinating and overseeing the management of projects between ACE's internal team and our external partners, to assisting the VP of ESA Programs and other executive staff on the planning and development of the organizations marketing strategy. A jack of all trades is a master of none, but oftentimes better than a master of one. The Director of Marketing & Communications will drive the priorities, lead the team (internal/external via partnerships), engage key stakeholders, and manage the budget.

Key Responsibilities

Internal/External Marketing:

• Under the direction of the VP of ESA Programs, and in collaboration with other teams, supervise the execution of marketing and communications for the organization, including strategic marketing planning, digital marketing efforts, direct mail, traditional advertising, content marketing, video production, and earned media to advance the organization's mission and assist fundraising and engagement efforts.
• Supervise the messaging, creation and distribution of employee and internal communications, speech writing and other content development.
• Lead earned media efforts to further the ACE mission, including supervision of press releases, editorials, and logistics around press conferences, podcasts, radio and television interviews, newspaper editorial board meetings, etc.
• Act as chief editor for all ACE ESA content, including campaign messaging, student and family stories, website and blog content, direct mail letters, speeches, press releases, and video scripts.

Brand Stewardship:

• Develop, maintain, and supervise the adherence to ACE Scholarships brand standards. Prevent harmful messaging by internal and/or external actors. Ensure quality, design consistency, messaging and brand integrity remain intact.
• Maintain relationships with external agencies and lead the ideation and creative process in the development of current and future ACE branded materials.

Strategic Marketing - Development and Planning

• Under the direction of the VP of ESA Programs, the Director of Marketing & Communications develops and manages strategic marketing and communications plans for national and market-specific fundraising, brand awareness and stakeholder engagement. Strategic Marketing includes leveraging ACE's strengths to capitalize on market opportunities. This will be accomplished by defining strategies, tactics, channels, target segments, messaging, necessary resources, goals, and metrics.
• This will include oversight of all upstream and downstream marketing, grants, and market research.

Leadership

• Under the direction of the VP of ESA Programs, the Director of Marketing & Communications leads and manages all marketing external partners to align with department objectives, goals, culture, morale, innovation, creative execution, and output.
• Responsible for ensuring all members of ACE external marketing partners are equipped with clear direction, training, and resources to succeed in their roles.

Measurements of Success

• Mission-centered, strategic execution of the above job roles and responsibilities
• Ability to lead external team members in the successful execution of strategic objectives
• Effective and constant communication with internal and external stakeholders
• Compliance with all internal policies and procedures
• Evaluate costs/benefits (ROI) of ACE's marketing efforts in any given market
• Uphold and consistently demonstrate the values of the organization
• Manage all marketing plans to budget

Core Competencies and Skill Sets

• Knowledge of, and passion for, school choice and ACE Scholarships mission
• Exceptional written and verbal communication skills. Background in writing on deadline preferred.
• Uses time effectively and efficiently; concentrates effort on priorities; adeptly handles several tasks/projects at once.
• Demonstrates ability to develop a strong internal/external (partners) team culture that empowers co-workers to achieve success.
• Strong decision-making ability using a collaborative style that encourages input from others.
• Clearly accepts work responsibilities for tasks and decisions; sets clear objectives, goals, and measures; monitors process, progress, and results; designs feedback loops into work.
• Experience in analytical data collection, interpretation, and reporting that will support the organization's strategic development and communications goals.
• Ability to develop strategic plans and execute plans toward specific and measurable outcomes

Minimum Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Project Management, or similar degree; or equivalent professional experience
• Master's degree preferred
• Direct level: 5-7+ years of experience

Location and Reporting

• Position will be based in Denver, CO/Denver Tech Center
• Reports to VP of ESA Programs, currently, no direct reports.

FLSA Status: Exempt

Travel: ~10%, attending out of state ACE Events and meetings with key stakeholders

Compensation

Salary range of $70,000 - $100,000 (DEO) and benefits package, including but are not limited to:

• Medical Insurance (with generous employer contribution)
• Dental Insurance (with generous employer contribution)
• Vision Insurance
• Voluntary Life Insurance
• HSA, FSA, Limited FSA, and Dependent Care FSA pre-tax spending accounts
• Employee Assistance Program (EAP)
• Free, Employer-paid Short-term, Long-term, and AD&D insurance.
• 401(k) with 6% employer match with immediate vesting.
• Monthly cellphone stipend
• Scholarships for employee's whose children are actively enrolled in a private school ($2,500/child, up to $5,000/year).
• Employer paid parking
• Onsite amenities include: gym, café, and building security
• In office coffee, snack bar, and walking treadmill

Compensation details: 70000-100000 Yearly Salary

PI60295d70e109-30492-35326152

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